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Advertising in Contemporary Society April 2011 Q Paper

    • 966 posts
    September 15, 2015 10:43 PM IST

    An lndian Leather handbag manufacturer wants to market its product in two international markets:-
    Choose two countries from :-
    (a) Developed countries
    (b) Emerging Markets
    (c) Traditional Middle East Country
    (d) Asia Pacific Region.
    N.B.: Both markets selected should not be from due type
    What factors would you consider why drawing up your advertising strategy ?

    • In lnternational advertising, what is the importance of the study of culture?
    • How has globalisation affected our economy?
    • When packaging for international market the cultural factors have to be considered? Discuss.
    • What is the connection between 'Popular Culture' and 'Advertising'?
    • What is international advertising and what is Global advertising ?
    • What is Social Marketing? Create a Social Marketlng Compaign on Reducing noise pollution.
    • What is Social Marketing ? Create a Social Marketlng Compaign on Save electricity.
    • Write a short note on Advertising and Children
    • Write a short note on Market Power.
    • Write a short note on Social Benefits of Advertising.
    • Write a short note on Online Advertising.
    • Write a short note on Controversial Advertising..

     

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