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Reference books for Brand Building

    • 966 posts
    September 7, 2015 9:42 PM IST

    Reference books for Brand Building: (TYBMM sem 5 subject in Advertising)

    • Building Strong Brands - David, A Aker, , The Free Press, 1996

    • Deirdre Breakenridhe, Cyber branding – Financial Times – Prentice Hall 2001

    • John Philip Jones, What’s in a brand? – Building brand equity through advertising, Tata MacGraw Hill: 2001

    • Al Ries and Laura Ries, The 11 Immutable Laws Of Internet Branding, Happer Coolins; 2001

    • Susannah Hart and John Murphy7, Brands The New Wealth Creators, Macmillan Business; 1998

    • Kumar, Ramesh S, Marketing and Branding : Indian Scenario; Pearson 2007

    • Keller, Kevin Larie- Strategic brand management, Prentice Hall of India 2003

    • ICFAI Unv Press – Corporate Branding; Concepts and Cases; ICFAI 2005

    • Parmeswara,, M.G.–Building Brand Value : 5 Steps To Building Powerful Brands; Tata Mcgrawhill; 2006

    • Harsh V Verma – Brand Management; 2nd; Excel Books; 2006

    • Brad VanAuken – The Brand Management; Kogan Page


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