Nokia X : A Windows Phone disguised as Android

  • Nokia surprised everyone at Mobile World Congress 2014 by announcing Nokia X an Android powered device at a time where it is just months away from being completely acquired by Microsoft. The announcement was like a dream come true for many Nokia fans longing for the Holy union of Nokia's tank like build quality with Android. But little did we know that Nokia X is not a true android experience.

    The Nokia X is based on Android 4.1 Jelly Bean and is built using AOSP (Android Open Source Project). It dishes out many of the core Android Jelly Bean 4.1 features the phone is based on. Missing on the essential codes to run core Google apps like Play Store, Google Maps and Google Now, it is far away from a true Android experience. This diversity from Google's original codes guarantees only 75% of android apps compatible with this device. Any android app which makes use of Google's core features are left behind and are not compatible with The Nokia X.

    When we come to the interface, the home screen is something you have never seen before on any Android device. The interface which Nokia prefers to call as ''Fast Lane'' resembles the tiled UI seen on Windows Phone. It sports the similar tiles design with some added directly ported from Nokia's own Asha range of phones.

    Nokia X has its own Nokia Market compensating for the missing Google Play store. Nokia has promised added support for other third party market places. The Nokia X comes pre-installed with Nokia's own apps such as Here Maps, Nokia Music etc. along with Microsoft apps such as OneDrive, Outlook and Skype.

    So what do you think is Nokia's Motive here by launching an Android device which is not really an Android? According to me, the answer is pretty clear. Nokia wants to lure android users and capitalize on the vast android market share and on the other hand get Nokia X users accustomed to Microsoft's eco system. So that when a Nokia X user upgrades, he will most probably upgrade to Nokia's own Lumia series of high end smartphones rather than considering a high end Android device.


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